Privacy Policy

This Privacy Policy describes how UtahRX and Elsie Carpenter, PA ("UtahRX," "we," "us," or "our") collects, uses, and protects your personal and health information when you visit our website (the "Site") or use our concierge medical, wellness, and aesthetic services (the "Services"). We are committed to protecting your privacy and complying with applicable laws, including HIPAA where relevant to protected health information.

1. Information We Collect

• Contact Information: Name, email address, phone number, and service address collected through the consultation form or when you contact us.
• Health Information: Information you provide during consultation or treatment, which may constitute Protected Health Information (PHI) under HIPAA.
• SMS / Mobile Data: Your mobile number and message content when you consent to receive text messages from us.
• Usage & Device Data: Information collected automatically such as IP address, browser type, pages visited, and interactions with the Site.

2. How We Use Your Information

• To provide, schedule, and coordinate the Services you request.
• To communicate with you about appointments and care.
• To send SMS messages (with your consent) such as confirmations, reminders, and follow-up instructions.
• To improve our Site, Services, and patient experience.
• To comply with legal, regulatory, and healthcare obligations.

3. SMS Messaging & A2P 10DLC

With your express opt-in consent, we may send recurring and non-recurring SMS/MMS messages to the mobile number you provide using Application-to-Person (A2P) messaging registered under the 10DLC framework. Message frequency varies. Message and data rates may apply. You may opt out of SMS messages at any time by replying STOP, and request help by replying HELP. We do not sell or share your mobile information with third parties for marketing purposes without your consent.

4. How We Share Information

We do not sell your personal information. We may share information with: (a) service providers and platforms that help us operate the Site and deliver messages (such as our CRM and messaging providers), under appropriate confidentiality obligations; (b) your other healthcare providers when permitted and necessary for your care; (c) authorities or parties when required by law or to protect rights, safety, or property; and (d) successors in connection with a merger, acquisition, or asset sale.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain personal and health information for as long as necessary to provide Services, comply with legal and medical record-keeping requirements, and resolve disputes. Health records are retained in accordance with applicable Utah and federal requirements.

7. Your Privacy Rights

Depending on your location, you may have rights to access, correct, delete, or restrict the use of your personal information, and to opt out of certain communications. To exercise these rights, contact us using the details below. We will respond within a reasonable timeframe and as required by applicable law.

8. Children's Privacy

The Site is not directed to children under 18, and we do not knowingly collect personal information from children except as part of family concierge care arranged through a parent or legal guardian.

9. Third-Party Links & Analytics

The Site may use analytics and tracking tools (such as website analytics and session-recording services) to understand usage and improve the Site. These tools may collect information governed by their own privacy policies. We do not control third-party practices and are not responsible for their content or policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Effective Date" above reflects the most recent revision. We encourage you to review this page periodically.

11. Contact

Questions about this Privacy Policy or your information can be directed to hello@utahrx.com or (406) 750-1964.